If you make enough crafts, you may want to consider selling your items at an arts and crafts show. There are some important things to consider before embarking on this venture though. Just having a good craft item may not be enough to draw people in and get good sales. I have some craft show ideas that can help you to draw attention to your booth and therefore getting you more sales.
There are some necessary craft show displays and accessories that you will need to purchase. Since most of the summertime shows are held outdoors, a craft tent is the first thing you will need. Make sure to get one with sides so that you can close it up in case of bad weather. You don’t want all of your hard work being ruined by rain or wind. This also gives a look of professionalism. I have been to outdoor craft shows where a crafter’s booth is nothing more than a mish mash of tables and unorganized goods strewn about. I tend to not stop. If the quality of the booth isn’t up to standard, then I have to think the craft item will also be sub-standard.
Now to outfit your booth! A folding table is a must along with a chair or two, depending on how many of you will be manning your booth. To give it a polished and professional look, you will want to cover it with a fitted tablecloth. This way you can also store boxes, bags for customers, tape, a cash box, price tags, pens and craft supplies underneath the table. If you have brochures or business cards, keep them on top of your table along with a few craft items. Also, make sure to have a calculator or adding machine and a receipt book to keep track of orders and to give a copy to your customers.
You will need displays depending on the type of craft you are selling. Smart Fixtures sells a lot of different kinds, as shown. Storage cubes work very well also. Make sure your crafts are displayed attractively and neatly. Also, make sure they are secure to prevent accidents. Many people will be walking through your booth so you don’t want to have your items ready to topple over at the slightest bump. It’s a good idea to display a small amount of each item and then as they sell bring out more. You can keep extra inventory under tables.
Once you have your craft show displays figured out, you will want to think about signage. A big sign outside your tent or booth advertising your business will help to draw customers in. Whether you get it professionally done or make it up yourself, you will want it to be eye catching. There are usually hundreds of booths at a craft show and you will want yours to stand out. Having a nice sign and displays that show off your crafts in a neat and orderly fashion should help you get attention.
Craft Show Ideas To Get Repeat Customers:
1. Have business cards available with all of your contact information. I was surprised by how many calls I had gotten and sales made after a show. Quite often a person will regret not buying something once they have had time to think about it. If they have your business card, they can easily contact you for a sale.
2. Display a list of other craft shows that you will be selling at for the year. A lot of times people travel around to various shows, especially if they are in the same region. They will want to make sure they don’t miss a show that you are at if they like what you are selling.
3. Try to get an address, phone number or email from a buying customer and keep a list so that you can notify them whenever you are having a sale, especially if you extend your craft business to also sell out of your home.